New Excellence in Sustainability Award to Recognize Dealers

Regarded as the most sustainable OEM in the automotive industry*, BMW Group remains focused on amplifying its position by delivering authentic and sustainable experiences as part of the customer journey. “Dealers are powerful ambassadors to further strengthen the

BMW brand image as a sustainability leader, and with many already featuring initiatives that go above and beyond, we want to highlight their impact on this key topic,” said Sebastian Mackensen, President and CEO, BMW NA. “More than ever, consumers are seeking to do business with brands and retail locations that share their values, and this recognition will help dealerships put a spotlight on their sustainability initiatives.”